Google Discover is a personalized content feed that provides users with engaging articles, videos, and news based on their interests and online activity. To increase your chances of appearing in this feed, it is essential to understand its workings and implement strategies that align with Discover’s preferences.
What is Google Discover?
Google Discover is not search-based but rather content-driven. It recommends materials users might find intriguing, even without actively searching for them. For eligibility, your content must meet Google’s Discover content policies and be indexed by Google. Appearing on Google Discover is not guaranteed, even with compliance.
Key Strategies for Success on Google Discover
1. Create High-Quality, People-First Content
Google prioritizes content that serves users rather than algorithms. Here are some guidelines:
- Provide original insights, comprehensive analysis, or unique perspectives.
- Maintain proper grammar and writing style to ensure readability.
- Use clear bylines and demonstrate expertise and trustworthiness (E-E-A-T: Experience, Expertise, Authoritativeness, Trustworthiness).
2. Use Compelling Visuals
- Incorporate high-quality images that are at least 1200 pixels wide.
- Avoid using logos or generic visuals; instead, opt for vibrant, engaging images that resonate emotionally.
- Optimize images with appropriate metadata and ensure they load quickly.
3. Craft Attention-Grabbing Headlines
- Use conversational and intriguing headlines that spark curiosity without being misleading.
- Test various headline styles to see what resonates with your target audience. For instance, listicles and headlines using adjectives like “incredible” or “jaw-dropping” often perform well.
4. Align Topics with User Interests
- Cover trending, novel, or evergreen topics relevant to your audience.
- Use tools like Google Trends and competitors’ Discover feeds to identify hot topics.
- Provide fresh perspectives or unique angles on well-covered subjects.
5. Optimize for Timeliness and Engagement
- Update older content with fresh information, new images, or additional insights to re-capture attention.
- Ensure your articles are visually appealing, easy to read, and free of intrusive ads.
Enhancing Your Website for Google Discover
Optimize Page Experience
Google tracks user behavior to assess content quality. To improve your metrics:
- Ensure fast loading times and mobile-friendliness.
- Avoid excessive ads or pop-ups.
- Keep content well-organized, using headings, bullet points, and visuals.
Leverage Internal Links
- Link relevant articles within your website to create topical clusters. This helps Google recognize connections between your content.
Monitor and Adjust
Use Google Search Console to track Discover performance. Analyze impressions, clicks, and click-through rates to refine your strategy.
Practical Example: Crafting a Discover-Friendly Article
Suppose you run a travel blog. Instead of creating a generic guide like “Top 10 Travel Tips,” you might write:
- Discover-Friendly Headline: “10 Hidden Gem Destinations in Europe Every Traveler Must Visit This Winter”
- Visuals: Feature large, vibrant photos of destinations with contrasting colors.
- Content Style: Include insider tips, vivid descriptions, and emotional narratives.
Conclusion
Success on Google Discover requires a blend of creative, high-quality content and technical optimization. By focusing on user-first principles, leveraging engaging visuals, and staying timely, you can enhance your site’s visibility on this platform. Explore tools like Drinking Dojo for additional strategies and insights into digital content optimization.
